THE ALF GROUP DATES BACK TO THE 1950S. A GROUP OF HIGHLY SKILLED, EXPERIENCED ITALIAN CRAFTSMEN FOUNDED A CO-OP LOCATED IN FRANCENIGO (TREVISO) TO MASS PRODUCE WOODEN FURNITURE.
IN JUST A FEW YEARS ALF BECAME AN IMPORTANT INDUSTRY IN THE WOODWORKING MARKET, PROPELLING THE PIOVESANA BROTHERS TO BUY THE COMPANY AND INVEST ADDITIONAL RESOURCES. THEIR EFFORTS QUICKLY YIELDED RESULTS. SINCE THE BEGINNING OF THE 1960S, ALF HAS BEEN EXPANDING THANKS TO THE SUCCESS OF ITS SKILL IN THE DESIGN AND MANUFACTURE OF BEDROOM FURNITURE. AS THE MARKET EVOLVED OVER THE YEARS, ALF'S FARSIGHTEDNESS IN MEETING CUSTOMERS' REQUIREMENTS QUICKLY ALLOWED THE COMPANY TO EXPAND ITS PRODUCTION. TODAY THE GROUP HAS FURTHER INCREASED ITS MARKET SHARE THANKS TO SPECIALIZATION IN LIVING AREA FURNITURE, EXPERTISE IN OFFERING CUTTING-EDGE SERVICE, AND GUARANTEE OF TIMELY MANUFACTURE AND DELIVERY OF ITS PRODUCTS.
TODAY ALF GROUP IS ONE OF THE MOST IMPORTANT COMPANIES IN THE INTERNATIONAL FURNITURE MARKET. BRILLIANTLY SUCCESSFUL BEGINNINGS HAVE LED THE ALF GROUP TO MAKE CONTINUOUS RESEARCH FOR QUALITY ITS MISSION. NEW PRODUCTS REFLECT CHANGES IN LIFESTYLES AND CONTEMPORARY TRENDS.
ALF GROUP COLLECTIONS ARE SOLD UNDER THE ALF+DAFRÈ, ALF ITALIA AND VALDESIGN BRANDS. THEY PROVIDE A VAST ARRAY OF PRODUCTS AND INCLUDE INTERIOR DECOR SYSTEMS AND ACCESSORIES FOR EVERY ROOM IN THE HOME: BOOKCASES, CONTAINERS, WARDROBES, BEDS, AND KITCHENS
